MailChimp

MailChimp Review

Brand name MailChimp
Concept MailChimp is a marketing automation platform aimed at providing technology to small businesses and empowering the client-base
Website https://mailchimp.com
Target demographics Our market is global; we fill the niche of small businesses struggling with marketing their products.

MailChimp Pros

  • Easy to use
  • Low payments
  • Enables business to penetrate the global market
  • Wide clientele

MailChimp Cons

Complex payment plans

MailChimp Overview

Marketing automation is a software that serves the purpose of automating marketing operations in businesses and maximizing the number of clients. MailChimp is a platform that enables small businesses to automate their marketing functions at a cheaper rate through the email. With MailChimp, marketing automation serves multiple significant services that lead to the success of small businesses. MailChimp was established in 2001, the chief founders were Mark Armstrong, Ben Chestnut, and Dan Krazius. They developed the software with an aim of using emails as a method of interaction between buyers and sellers especially those that run small businesses.

MailChimp is a cloud-based email management service. With the recent advancements in technology and network platforms, MailChimp has developed advanced features that favor both the business owner and the customer. The MailChimp team has further made various web applications which enable them to receive and operate on emails effectively and easily. MailChimp operates on over 5 billion emails monthly.

How MailChimp works

Step 1.

You need to create your account on MailChimp first, provide your name and email address you will receive a verification email, more information on how to create a MailChimp account please visit here.

Step 2.

After creating an account the second step is to create a list of contacts, the MailChimp account will go you through automatic generation of a list.

Step 3.

You will need to customize your sign up form according to the type of your brand remember to create a captivating and attractive signup form.

Step 4.

Create a campaign. This is a message that informs your potential clients of your brand, you will send it via the email.

Step 5.

After sending the campaign message, you can now wait for the client’s feedback this is an essential part of the business, you will need to know the customers perspective on your product and decide on the adjustments if need be.

MailChimp Pricing

Beginners Pricing Plan

MailChimp pricing structure is very reasonable. Their bills are based on the use, however, beginners are given a discount of 12,000 emails per month with a total of 2000 subscribers, and it’s an ideal plan for the beginners to test the website.

Monthly

This is an ideal plan designed for frequent senders whose subscribers are over 2000. Pricing tires are therefore based on the number of subscribers in your account, the limit is 50,000 subscribers. Past that limit the monthly campaign sends will be deducted from your payment. More information visit: pricing structure and payment features.

Pay As You Go

This plan is developed for the infrequent senders. It provides email credits that do not expire. It also gives the sender access to the same paid features as the monthly plan. The payments are as follows:

forever fee Monthly High-volume monthly Pay-As you go
Subscribers 2000 50,000 50000+ Unlimited
Sends 12,000 per month

2,000 per 24hrs

Unlimited Pricing tier variations One second per credit

Paid Add-Ons Plans

MailChimp Pro – the plan is considered an add-on, to access pro-costs you need $199 per month additional on the normal pay, it, however, offers a variety of features such as Advanced reporting tools, Multivariate testing tools, stop delivery and priority support.

Other structures on paid Add-Ons plans involve Mandrill and Social profiles.

MailChimp Features

Marketing automation

this is the backbone of MailChimp , you can personalize your marketing and your brand by powerful automation that captivates your potential clients  and makes your business efficient and easy at the same time you are able to interact directly with your clients and provide you with ideas on future invention or adjustment of your product all this on MailChimp.

Landing pages

These are one of the amazing features of MailChimp, your clients need to see your products and here on MailChimp, you will have a chance to choose a landing page that suits your business profile. It acts as a form of advertising and showcasing of your products as well.

Google Ads

With Google Ads, you will create a lot of attention from many people who use Google. MailChimp gives you the power to remarket your product with these Ads and you will have clients on your website every now and then.

Social media platforms Ads

Social media platforms Facebook and Instagram are the most embraced in the recent world with over 4 billion users daily. Now you can get connected to a global market via Facebook and Instagram with the help of MailChimp.

Mobile App

You can create and send campaigns on your mobile with the help o MailChimp mobile App. The App will also notify you of reports, client’s feedbacks hence making it easier for you the business owner to communicate with the client effectively and quickly. The App can be downloaded from Apple store or Google play store.

MailChimp Customer service

The Rocket Science Group is the provider of MailChimp in case of customer support you can contact the group at;

Technical support for MailChimp technical support

You can find MailChimp on Facebook and Instagram

MailChimp Customer’s views

Positive

Overall amazing marketing platform – business owners recommended the platform and its incredible features which enable them to campaign on their product and receive maximum attention from the general public, they are actually amazed by the mobile app.

Unique and user-friendly– people complained of other platforms being extensive and complicated for a small business, but MailChimp is direct to the point and offers a platform that the average business owner needs in order to grow.

Negative

Extensive and complex payment plans – customers cited that the team should revise the plans and make them easier to understand. The financial plan being the central nerve of the platform the team needs to make the plan favorable for the average business owner.

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