What is Pardot?
Pardot is a B2B lead management and automation software that Salesforce. With Pardot, enterprises can accelerate sales pipelines, increase revenues, as well as align marketing and sales. Seamlessly track site activities from downloads to page view for scoring prospects using custom-defined parameters. Let your sales reps prioritize their days with Pardot’s real-time sales alerts and automated lead nurturing. Next, generate closed-loop reports of your marketing ROIs.
Pros and Cons of Pardot
Though Pardot is expensive, it is a great marketing automation tool if you are looking to harness the insights and power of the Salesforce CRM.
- Customizability –great personalization features that let you adapt the tool to your business’ unique needs.
- Leads Deck –Pardot’s lead deck lets you access real-time updates of a prospect’s activities. A visit to your site’s page reflects instantly on your screen for subsequent follow up using email.
- Seamless Salesforce integration – easily integrates with your existing Salesforce CRM.
- Customer Support – Pardot’s customer support has amazing reviews.
- Sleek GUI – Pardot spots a simple and straightforward UI with proactive and knowledgeable Account Execs.
- Flawlessly automate repetitive tasks – easily automate metrics, reporting, Salesforce integration and custom URL redirects.
- Few integrations – despite natively integrating with several popular CRM, Pardot supports only 32 third-party applications. This is significantly lower than say Marketo.
- API only for PRO users – to access Pardot’s API, you must pay its $2,000 monthly subscription fee.
- A/B testing only for PRO users – to access Pardot’s A/B testing features, dynamic email content, or AdWords integration, you have to pay $2,000 each month.
- Expensive – Pardot is pricey for most B2B enterprises.
- Paired down or missing features – lacks support for advanced features.
- 3+ days support turnaround times –you have to pay, wait, or email for support.
Pardot Reviews 2018
A majority of Pardot 2018 reviews oscillate between the benefits and negatives of this CRM. Its key features provide users with primary functionality that distinguishes Pardot form Mailchimp and other CRMs. Also, Pardot integrates well with Salesforce than cheaper alternatives can. By doing so, Pardot lets organizations have a full picture of their sales funnels. However, a number of reviews point various shortcomings of this CRM. An excellent example is its limitation when it comes to setting up rules for automated multi-variable updates. Besides, its development team should do more to integrate social media listening and social queuing capabilities. Another shortcoming, the Pardot support team should improve their response turnaround times. For instance, one user complains that they sent over 42 support tickets with a majority of complaints not resolved. At the same time, the company continues to charge hefty licensing fees even though the product is defective. In addition, several key issues prove especially troubling when using Pardot. These include:
- Its Gmail plug-in fails to consistently login activities to Salesforce.
- Poor email report-handling capability with occasional loss of data on 1:1 emails.
- No reports generated for Engagement Studio instead only drip programs are available.
- A difficult tool to properly set up, manage which is compounded by limited or non-existent support
Pardot Marketing Reviews
- Marketing reviews highly recommend Pardot as one of the best B2B tools for 2018.
- Offers full-scale support ranging from page tracking to file downloads.
- A most powerful tool for managing email marketing, sales lead generation, segmenting leads, lead scoring, lead tracking and lead nurturing.
- Though Pardot is a bit pricey, an excellent product that offers value for money. It has tons of features for nurturing campaigns, Salesforce integration, social posting, and great automation capabilities.
- On the other hand, Pardot lacks a decent mix of features and organization capabilities. Its development team fails to embrace the concept of inbound marketing fully. Close association with Salesforce tends to mislead many users to assume that Pardot is better than other B2B marketing tools.
- Challenging to integrate with non-supported CRMs. Integrating Pardot with the SugarCRM is difficult complicating drip campaigns and prospects management processes.
- As it has tons of features to offer, it has a steeper learning curve for the novice. Besides that, you require lots of time to mater its functional intricacies which when combined with horrible user support creates a monumental problem. However, you should call your assigned account exec before following up with Pardot’s outsourced helpline.
- Most users indicate they would appreciate support for SMS marketing.
Dashboard – Displays active prospects, created prospects, and companies on the Prospect Graph. Get access to useful links to new features, useful announcements, and relevant news items.
Automation – use automation rules to automate processes using specific criteria. In addition, you can create drip Programs for simplified and effective lead nurturing.
Calendar – view your marketing schedules, past events, social pots, emails, and webinars. Has two views for both Administrators and Marketers located below chart and graphs.
Campaigns – associate each prospect with a single campaign for ROI report generation. Lets you create marketing campaigns that include website tracking.
Emails – design email templates as well as define templates for Pardot Lists. Flexibility in formatting styles ensures that emails are visually appealing.
Content – upload multimedia and white papers as well as create custom URL redirects to other content repositories. Also, define custom Dynamic Content for your prospects.
Engagement Studio – its lead generation product combining an intelligence engine used to automate its marketing platform. Build, test, and create reports of prospect Engagement Programs. Useful for maximizing qualified leads into active prospects.
Forms – Use the Admin Console to define custom and default form fields. Then hit Marketing > Forms to create your Landing Pages’ forms or form handlers.
Landing Pages – are used to initiate specific responses from your prospects. Employ reusable templates to control the look and feel of your landing pages. Utilize Multivariate Tests to measure the performance of your site’s landing pages.
Search Marketing – use the Paid Search module to view your AdWords campaigns, ads, and ad groups. Track Google and Bing site rankings using Keyword Monitoring. Pardot’s Competitor Monitoring tool lets you track your site’s SEO effectiveness.
Segmentation – create both static and dynamic lists to allocate prospects, execute repetitive Segmentation Rules to build criteria specific lists, label objects using Tags, as well as define Profiles.
Social – schedule social media post and simultaneously update Facebook, LinkedIn, Twitter, and company pages. With Pardot’s Social Posting, collect useful insights on clicks, comments, likes, and retweets.
Site Search – useful for indexing and tracking your prospects site search terms.
A sortable list of your potential prospects, sent emails, your CRN synchronized prospect accounts, and a table of all your anonymous visitors.
Use this module to review the effectiveness of your marketing campaigns.
- Define your email domains, view email usage statistics, and deploy your site’s tracker domain.
- Create action triggers, scoring rules, and sift through your visitors to create reports and views.
- Synchronize your third-party apps, define Custom Prospect Fields, and edit your existing Default Prospect Fields. Also, you can edit which CRM prospects account to synchronize to Custom Objects.
- Seamlessly import opportunities, prospects, and users from a CSV file.
- Mange deleted campaigns, forms, prospects, and templates. Besides, the Administration module lets you whitelist your prospects IP address ranges.
- Does not support rule-based dynamic content creation for marketing emails.
- Fails to track RSS syndicated content.
- Sending of high volume distributed emails from third-party apps is challenging.
- Difficulties in attributing lead responses to the correct campaign.
- Has no support event management automation processes.
- Sub-par support for social media marketing.
- Pardot does not integrate well with direct mail, SMS, or fax distributors.
- Pardot lacks powerful administrative features and functionality.
- R&D resources lower than those of its direct competitors.
Benefits of Pardot
- Ability to create landing pages
Use Pardot’s layout templates to create appealing landing pages and display relevant content.
- Tap into the power of email marketing
Use Pardot’s email marketing module to schedule, automate, and send personalized and targeted emails to your prospects.
- Lead nurturing
Pardot lets you nurture promising leads by sending them to your competent sales reps. Combine Pardot’s scoring models and lead grading functions to enhance the quality of your leads. Also, use its smart forms to collect relevant data regarding leads and potential prospects.
- Effectively Track Your Marketing Campaigns
Pardot’s online modules let SMEPs build, manage, and deploy lead generation functionality. In addition, you can automate lead qualification and sales reps matching processes.
- Implement Traffic Monitoring and Lead Generation
Track your site’ web traffic using Pardot’s micro-web analytics. To add to that, Pardot has excellent reporting features for quantifying ROI metrics. Pardot can help you boot your business’ marketing ROIs, sale pipelines, as well as customer behavior tracking.
Pardot CRM Cons
- Pardot requires enterprises to acquire a third party application for managing social media.
- Pardot accounts can only support one user.
- Has no support for invoicing, split testing, and membership site creation.
- Pardot fails miserably when integrating SAP or Oracle products.