Business-to-business (B2B) and business-to-consumer (B2C) markets are very different models. However, they have one thing in common; they grant brands with benefits specific to their needs. If you choose the right model, your company can profit from the sales and marketing progress it has been longing for.
But, you should understand that B2B and B2C are handled very differently in numerous ways, especially in the ways used to market them. Both B2B and B2C have very a difference target audiences, and this needs to be reflected in every business decision made. They both target consumers with entirely different habits while creating solutions for various obstacles.
This article will discuss the 3 main differences between B2B and B2C markets.
Goals of the marketing campaign
The goals of the marketing campaign play a major role in determining the difference between B2B SEO and B2C SEO. In a B2B market, the decision process tends to take longer compared to the B2C market. This is mostly attributed to the higher cost of the product.
B2B SEO aims to attract visitors to a particular website and give information which can be used later by the sales team for a follow-up. On the other hand, B2C SEO aims to get the visitors of a particular website to make an immediate purchase from the site.
Keyword selection process
Keyword selection process is one of the most important aspects of an SEO campaign. In B2B companies, the keyword search is usually wider and frequently includes keywords for both transactional and informational search. On the other hand, the keyword search for B2B companies tends to become more technical as the search volume increases.
Building the links
Because the B2C audience has a wider audience, its links normally grow at a faster rate. On the other hand, B2B companies need to add an extra effort in their links in order to attract extra attention to their target.