What is SEO?

What is SEO?

SEO, also known as search engine optimization focuses on increasing visibility in non-paid or organic search engine results. This discipline includes both creativity and technical elements, which are very vital. These factors help to improve rankings, drive traffic and increases awareness in search engines.

There are numerous aspects of search engine optimization. Some of these aspects range from the words on a particular web page to the way websites link with each other on the internet. Sometimes SEO requires one to ensure that their websites are structured in a manner that can be easily understood by other websites.   

However, the most important thing people should understand is that SEO is not all about building search engine-friendly websites. It is also about ensuring that your site is friendly to people too. SEO experts should make sure that all these principles go hand-in-hand.

Major commercial search engines like Yahoo!, Bing and Google are responsible for running the majority of web traffic. Even though social media and other types of traffic do play a part in generating visits to websites, search engines are the primary methods used by most of the internet users.

It doesn’t matter whether your site offers services, products information provides content or is just about anything else, search engines are the most preferred way to access these sites.

Search engines are unique, especially in the ways in which they provide the targeted traffic the results they are looking for. Basically, search engines are the channels which help people to get whatever they want. If search engines cannot add your content to their databases or find your website, it’s a wake-up call for you as you miss the opportunity drive traffic to your site.

Search queries are the words that users type into the search box in a particular search engine. These words are crucial, and they do carry an extraordinary value. Statistics and experience have proved that search engine traffic plays a very significant role in determining the success of an organization. Organizations should understand that investing in search engine optimization has an exceptional rate of return when compared to other types of promotion and marketing.


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